“Poetry is part of everything. You can’t have a really good work if it’s not touched by poetry. Poetry manifests itself in millions of ways: as rhythm, metaphor, mood. Sometimes it’s a type of emotional outpouring or necessity that’s not expressed through characters but through feelings. To me, poetry is the tragic sense of man. It’s a way of seeing things in the most complete way, the most absolute, and, to a certain extent, the most perfect. Where there’s no poetry, there’s no beauty, and without beauty no kind of artistic work can exist.”—The late Cuban author Reinaldo Arenas in a 1983 interview: http://nyr.kr/1f4dEJd (via newyorker)
Why do you think Apple still sends stickers with every new product?
It’s a good question — I have no idea. If I had to guess, I’d imagine it’s largely about tradition. If Apple stopped shipping them with new products, I could envision a revolt similar to if Google took away the “I’m Feeling Lucky” button (in that, while not that many people may use these things, they’re expected to be there).
I can’t even begin to imagine how many of these stickers I’ve pilled up over the years. Dozens? Hundreds? And I think the last time I actually put one of them anywhere was the very first one I got (with an iPod way back when).
In a way, they’re viral real-world marketing. I still see them on the bumpers of cars quite frequently.